【為何要重組】
谷歌此番重組，歸根結(jié)底還是為了鼓勵創(chuàng)新。用佩奇的話說，“我們一直認(rèn)為隨著時間推移，各家公司都會變成更加循規(guī)蹈矩，安于守成，只做些添補調(diào)整。但在科技行業(yè)，革命顛覆性的創(chuàng)新不斷推送著下一個巨大增長領(lǐng)域，你需要讓自己有一些不安分，以繼續(xù)保持與行業(yè)掛鉤”。

長期以來，在互聯(lián)網(wǎng)業(yè)務(wù)占據(jù)主導(dǎo)地位的前提下，谷歌發(fā)展了各種看起來與核心業(yè)務(wù)關(guān)系不大、又存在高風(fēng)險的部門，例如無人駕駛汽車、氣球網(wǎng)絡(luò)項目、可以監(jiān)測血糖的隱形眼鏡等項目。在新Alphabet的架構(gòu)下，這些業(yè)務(wù)將紛紛脫離谷歌，成為Alphabet旗下的獨立子公司。

佩奇在博客中寫道：“從根本上說，我們相信這可以讓我們有更大的管理規(guī)模，我們因此可以獨立運行更多不緊密相關(guān)的事。”

【為何叫“字母表”】

新的控股公司為何取名Alphabet？佩奇解釋說，Alphabet是語言文字字母的集合，而語言是人類最為重要的創(chuàng)新，也是谷歌搜索的索引核心。同時，Alpha也有投資回報的意思，他表示會盡力給投資者帶來回報。

事實上，目前谷歌運營的各種項目名稱早已涵蓋了英文26個字母，其中大家比較熟悉的包括：
A，Android系統(tǒng)；

C，從事生命科學(xué)研究的Calico公司；

G，谷歌；

F，提供光纖寬帶接入的“谷歌光纖”項目；

L，智能健康公司Life Science；

X，負(fù)責(zé)前瞻性技術(shù)研發(fā)的谷歌X實驗室(項目包括自動駕駛汽車、高空上網(wǎng)氣球、無人飛機等)；

V，谷歌風(fēng)險投資和資本業(yè)務(wù)；

Y，YouTube。
（中國進(jìn)出口網(wǎng)）

[Why] Google restructures
This time Google restructures itself in the final analysis in order to encourage innovation. With Page's words, "We have always thought that over time, companies would become more conformist, content with Conservative, and do some adjustments, but in the technology industry, the revolutionary disruptive innovation continue to push forward to the next great growth areas, you need to get yourself restless to remain linked with the industry. "

For a long time, under the premise of the dominant Internet business, Google has developed a variety of sectors, it seems that these sectors have little relationship to the core business, but also presence high risk, these sectors include pilot-less vehicles, balloons Network Project, blood glucose monitoring contact lenses and other projects. Under the new framework of Alphabet, these businesses will leave from Google, and become independent subsidiaries of Alphabet.

Page wrote in a blog: "Fundamentally, we believe this allows us to have greater management scale, and we therefore can independently run more businesses which are not closely related to the present business."

[Why the new company calls "alphabet"]

Why the new holding company names Alphabet? Page explained, Alphabet is a collection of language letters, and the language is the most important innovation of mankind, and is also the index core of the Google search. Meanwhile, Alpha also means the return of investment, he said they would try to give return to investors.

In fact, the name of the various projects currently operated by Google already covers 26 English letters, in which we are more familiar with the following:

A, Android system;

C, Calico companies in the life sciences;

G, Google;

F, "Google Fiber" project providing fiber-optic broadband access;

L, intelligent health company Life Science;

X, Google X Lab, which is responsible for research and development of forward-looking technology (including autonomous vehicles, high-altitude Internet balloon, unmanned aircraft, etc.);

V, Google venture capital and capital operations;

Y, YouTube.