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全球最大的電子商務(wù)公司亞馬遜（Amazon）終于要開(kāi)實(shí)體店了。
《華爾街日?qǐng)?bào)》（Wall Street Journal）本周四報(bào)道，據(jù)消息人士稱(chēng)，亞馬遜公司將在紐約開(kāi)設(shè)首家實(shí)體店，開(kāi)業(yè)時(shí)間正好選在今年的圣誕購(gòu)物季之前。
這家店的位置在曼哈頓的34號(hào)街，附近的商圈有包括梅西百貨（Macy’s）旗艦店在內(nèi)的許多大品牌，同時(shí)這家實(shí)體店也將起到一個(gè)小倉(cāng)庫(kù)的作用，向紐約市內(nèi)發(fā)送一部分當(dāng)日送達(dá)的快遞，并提供退換貨和到店取貨服務(wù)。
我們未能及時(shí)聯(lián)系到亞馬遜對(duì)此事發(fā)表評(píng)論。
福雷斯特研究公司（Forrester Research）的電子商務(wù)分析師蘇察雷塔o馬爾波羅對(duì)《財(cái)富》（Fortune）表示，這家門(mén)店對(duì)亞馬遜的作用似乎“更像一家郵局”，而不是零售店，這家門(mén)店對(duì)亞馬遜將產(chǎn)生怎樣的經(jīng)濟(jì)推動(dòng)力，還有待觀察。
馬爾波羅表示：“他們需要弄明白，對(duì)于一家實(shí)體店來(lái)說(shuō)，什么才能讓消費(fèi)者產(chǎn)生共鳴。他們是想看產(chǎn)品還是只想到店取貨？他們想看亞馬遜出產(chǎn)的電子設(shè)備嗎？”
消息人士對(duì)《華爾街日?qǐng)?bào)》透露，亞馬遜可能會(huì)利用這家門(mén)店展示自家的電子設(shè)備，比如Kindle系列電子書(shū)閱讀器、Fire智能手機(jī)和Fire電視機(jī)頂盒等等。如果紐約的實(shí)體店獲得了成功，這個(gè)模式可能會(huì)被推廣到美國(guó)其他城市。
就在亞馬遜籌備開(kāi)設(shè)實(shí)體店的同時(shí)，像梅西百貨和內(nèi)曼百庫(kù)斯百貨（Neiman Marcus）等傳統(tǒng)的實(shí)體連鎖店正在試水當(dāng)日速遞，還有一些企業(yè)正在試用谷歌（Google）提供的快遞服務(wù)。有些實(shí)體連鎖店還利用旗下幾百家門(mén)店里的貨物來(lái)加快發(fā)貨速度，這樣一來(lái)，這些門(mén)店在某種程度上就成了“配貨中心”，以此與稱(chēng)霸美國(guó)的亞馬遜抗衡。比如梅西百貨的全部800余家門(mén)店都參與到了它的在線業(yè)務(wù)中，塔吉特百貨（Target）等其它商家也在加速提升這一能力。
近來(lái)，已有一批網(wǎng)商紛紛試水實(shí)體業(yè)務(wù)，表明實(shí)體店依然具有不可取代的價(jià)值。其中包括眼鏡零售商沃比派克（Warby Parker）以及Bonobos、Birchbox和服裝租賃服務(wù)Rent-the-Runway等。（中國(guó)進(jìn)出口網(wǎng)）
The world’s largest e-commerce company is finally going to embrace bricks and mortar.
The Wall Street Journal on Thursday reported that Amazon.com AMZN -2.27% will open its first physical store in New York in time for the holiday shopping season, citing people familiar with its plans.
The store would be located on 34th Street in Manhattan, close to a shopping district that includes Macy’s M -2.73% flagship and serve as a mini-warehouse, with limited assortment used for same-day delivery within New York, returns and exchanges, and pickups of online orders, according to the Journal’s report.
Amazon was not immediately available for comment.
SucharitaMulpuru, an e-commerce analyst at Forrester Research, tells the Fortune the space sounds “closer to a post-office” than a retail store and that it remains to be seen what economic boost the location will provide to the company.
“They need to figure out what resonates with shoppers with respect to Amazon in a physical store,” Mulpuru says. “Do they want to look at product? Do they just want to pick up product? Do they want to look at Amazon electronics equipment?”
Sources told the Journal that Amazon might use the space to showcase its own devices like the Kindle e-readers, Fire smartphone or Fire TV set-top box. If the New York store works out, it could serve as a model for a rollout to other U.S. cities, the Journal’s sources said.
The news comes at a time traditional brick and mortar chains like Macy’s and Neiman Marcus are testing same-day delivery, while others are trying out a service offered by Google. GOOG -2.03% It also comes as those physical retailers get nimbler at using merchandise in their hundreds of stores to speed up delivery, turning them into de facto distribution centers to help them compete with the Amazon facilities that dot the country. For example, Macy’s is now using all 800 or so of its stores to help its online efforts, while others like Target TGT -1.93% are gearing up for that capability.
A number of online-only retailers have experimented with physical stores of late, showing the enduring value of brick-and-mortar locations. They include eyewear retailer Warby Parker, Bonobos, Birchbox, and Rent-the-Runway.
《華爾街日?qǐng)?bào)》（Wall Street Journal）本周四報(bào)道，據(jù)消息人士稱(chēng)，亞馬遜公司將在紐約開(kāi)設(shè)首家實(shí)體店，開(kāi)業(yè)時(shí)間正好選在今年的圣誕購(gòu)物季之前。
這家店的位置在曼哈頓的34號(hào)街，附近的商圈有包括梅西百貨（Macy’s）旗艦店在內(nèi)的許多大品牌，同時(shí)這家實(shí)體店也將起到一個(gè)小倉(cāng)庫(kù)的作用，向紐約市內(nèi)發(fā)送一部分當(dāng)日送達(dá)的快遞，并提供退換貨和到店取貨服務(wù)。
我們未能及時(shí)聯(lián)系到亞馬遜對(duì)此事發(fā)表評(píng)論。
福雷斯特研究公司（Forrester Research）的電子商務(wù)分析師蘇察雷塔o馬爾波羅對(duì)《財(cái)富》（Fortune）表示，這家門(mén)店對(duì)亞馬遜的作用似乎“更像一家郵局”，而不是零售店，這家門(mén)店對(duì)亞馬遜將產(chǎn)生怎樣的經(jīng)濟(jì)推動(dòng)力，還有待觀察。
馬爾波羅表示：“他們需要弄明白，對(duì)于一家實(shí)體店來(lái)說(shuō)，什么才能讓消費(fèi)者產(chǎn)生共鳴。他們是想看產(chǎn)品還是只想到店取貨？他們想看亞馬遜出產(chǎn)的電子設(shè)備嗎？”
消息人士對(duì)《華爾街日?qǐng)?bào)》透露，亞馬遜可能會(huì)利用這家門(mén)店展示自家的電子設(shè)備，比如Kindle系列電子書(shū)閱讀器、Fire智能手機(jī)和Fire電視機(jī)頂盒等等。如果紐約的實(shí)體店獲得了成功，這個(gè)模式可能會(huì)被推廣到美國(guó)其他城市。
就在亞馬遜籌備開(kāi)設(shè)實(shí)體店的同時(shí)，像梅西百貨和內(nèi)曼百庫(kù)斯百貨（Neiman Marcus）等傳統(tǒng)的實(shí)體連鎖店正在試水當(dāng)日速遞，還有一些企業(yè)正在試用谷歌（Google）提供的快遞服務(wù)。有些實(shí)體連鎖店還利用旗下幾百家門(mén)店里的貨物來(lái)加快發(fā)貨速度，這樣一來(lái)，這些門(mén)店在某種程度上就成了“配貨中心”，以此與稱(chēng)霸美國(guó)的亞馬遜抗衡。比如梅西百貨的全部800余家門(mén)店都參與到了它的在線業(yè)務(wù)中，塔吉特百貨（Target）等其它商家也在加速提升這一能力。
近來(lái)，已有一批網(wǎng)商紛紛試水實(shí)體業(yè)務(wù)，表明實(shí)體店依然具有不可取代的價(jià)值。其中包括眼鏡零售商沃比派克（Warby Parker）以及Bonobos、Birchbox和服裝租賃服務(wù)Rent-the-Runway等。（中國(guó)進(jìn)出口網(wǎng)）
The world’s largest e-commerce company is finally going to embrace bricks and mortar.
The Wall Street Journal on Thursday reported that Amazon.com AMZN -2.27% will open its first physical store in New York in time for the holiday shopping season, citing people familiar with its plans.
The store would be located on 34th Street in Manhattan, close to a shopping district that includes Macy’s M -2.73% flagship and serve as a mini-warehouse, with limited assortment used for same-day delivery within New York, returns and exchanges, and pickups of online orders, according to the Journal’s report.
Amazon was not immediately available for comment.
SucharitaMulpuru, an e-commerce analyst at Forrester Research, tells the Fortune the space sounds “closer to a post-office” than a retail store and that it remains to be seen what economic boost the location will provide to the company.
“They need to figure out what resonates with shoppers with respect to Amazon in a physical store,” Mulpuru says. “Do they want to look at product? Do they just want to pick up product? Do they want to look at Amazon electronics equipment?”
Sources told the Journal that Amazon might use the space to showcase its own devices like the Kindle e-readers, Fire smartphone or Fire TV set-top box. If the New York store works out, it could serve as a model for a rollout to other U.S. cities, the Journal’s sources said.
The news comes at a time traditional brick and mortar chains like Macy’s and Neiman Marcus are testing same-day delivery, while others are trying out a service offered by Google. GOOG -2.03% It also comes as those physical retailers get nimbler at using merchandise in their hundreds of stores to speed up delivery, turning them into de facto distribution centers to help them compete with the Amazon facilities that dot the country. For example, Macy’s is now using all 800 or so of its stores to help its online efforts, while others like Target TGT -1.93% are gearing up for that capability.
A number of online-only retailers have experimented with physical stores of late, showing the enduring value of brick-and-mortar locations. They include eyewear retailer Warby Parker, Bonobos, Birchbox, and Rent-the-Runway.
